These defenses often make it difficult to sue for bad reviews. However, a bad review can also destroy it.ĭefamation Law Fact: Common defenses to defamation claims include truth, opinion, consent and privilege. As one of the world’s largest business review and complaint websites, Yelp’s security and privacy measures don’t always catch defamatory, false, and malicious content, as their algorithm not only sorts through millions of negative reviews, but positive ones.įor many businesses in the modern marketplace, a positive review or reputation on Yelp is a necessity for success and longevity, as up to 72% of consumers polled stated they trust online reviews as much as a personal recommendation from a friend. When used maliciously, Yelp can be a deadly tool for users looking to damage the reputation and livelihood of a business or their owners. Yelp’s biggest issues center around their relationships with small to medium sized businesses, due to their lack of funds and limited resources. With such rapid growth and wide coverage, it’s bound to run into some issues, specifically, false reviews, privacy concerns, and censoring and manipulation of reviews and content in order to increase ad spending. It covers more than 2.8 million local businesses, and is translated into more than 18 languages. As of 2016, Yelp boasts more than 145 million monthly visitors, and has close to 135 million reviews posted on their site. Founded in 2004 by former PayPal employees, Yelp has grown to become one of the premier crowd-sourced review websites and apps for local businesses and restaurants.
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